Re-Branding sale! 30% off your order while supplies last!

We are changing our company name, which means we have products that have the old brand name that we'd like to clear out. So, we thought why not offer a nice discount incentive? Here you have it: 30% off your entire order while supplies last, or until Midnight on Sunday the 8th, whichever comes first! Continue reading

SPF: What Does it Mean, and Why You Should Care

SPF is neither a number to be taken lightly, nor is it a number you can count on. There’s more to it than just a number that gives an impression of how much protection from the sun you’re getting. But what does that number really mean? And how do manufacturers determine what that number should be? Continue reading

The Path Between the Seas by David McCullough

Book review: The Path Between the Seas by David McCullough I must admit, I would have never chosen this book out of just needing something to read. What a shame that would have been if I had missed the opportunity to read it. My interest in the book stemmed from a trip where I visited the Panama Canal, Panama, during my trip to Central America. I thought I should have a bit of history about the canal itself, and found that comprehensive books on the subject were a little tough to find. I ended up choosing The Path Between the Seas by David McCullough as the book showed promise, and the reviews on it were positive. What made me choose this book Continue reading

Hungry for Change documentary review

Documentary Review: Hungry for Change I had started writing an article on diets, and why they don't work, with the intent of talking about how meals should be a way of life rather than a fad diet, when I ran across this documentary, and it basically covered a good amount of what I was going to write about. So while I don't normally do movie/documentary reviews, I felt this one was important enough to share. (It turns out there is a book version of this information as well.) Continue reading

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business I have to admit that my life experiences prior to reading this book led me to the bias that crowds almost always produce worse results than rational individuals acting independently. While that may still be true in (the frequent) cases where crowds suffer from conformity and "groupthink", this book made me reconsider my thinking about the value of crowds the rest of the time. Here is the common sense reason described in the book: Continue reading

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain by Steven Levitt and Stephen Dubner

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain While my primary passion is in health sciences (biology [cellular/molecular/physiology], chemistry, biochemistry, nutrition, fitness, etc.), I have to admit that I have almost as much interest in the areas of economics and finance. I realize that to most people these are dry subjects, the study of which is best suited as a treatment for insomnia. Which is why the authors of Continue reading